LinkedIn SEO, or Search Engine Optimization on LinkedIn, is the process of optimizing your LinkedIn profile and content for increased visibility. Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond. By staying ahead of emerging trends like voice search and AI-driven personalization, we ensure your digital presence resonates with local audiences. With our proven methods, you can expect improved visibility, increased website engagement, and higher conversion rates, positioning your business as a dominant local force.
First, you can pop in a seed keyword and see what the tool comes up with. That’s why I recommend trying a few tools that specialize in bubbling up burning questions that people have. If you’re on a tight budget, we have a free backlink checker that’s halfway decent. Last up, I recommend promoting your content to people who link to your competitors. Plus, multimedia makes your content much more interesting and compelling. Multimedia may not strictly fall under the category of “SEO writing”.
Search engines are programs that allow users to search and retrieve information from the vast amount of content available on the internet. They use algorithms to index and rank web pages based on relevance to a user’s query, providing a list of results for users to explore. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies.
Link to External Pages and Resources
For example, when you search for “keyword research”, you get a list of these BHS Links questions related to that term. Google will feature results from Google Images for keywords where images make sense, like “cute cats” or “blue cars”. The organic results are determined by Google’s complex algorithm (which has 200+ ranking signals). For example, let’s say you rank your site on the first page of Google for the keyword “how to start a website”.
To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms. Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines.
Optimize your meta descriptions
However, once organizations can supplement their SEO strategies with SEM, they typically do. Companies use paid advertising to appear on the first page of search results, but most traffic still comes from organic or unpaid, searches. Using SEO the right way means your company’s website will rank highly without the need to spend money. Ensure your website offers a good user experience for all screen sizes and fast loading times. You can start with simple fundamentals like proper site structure, engaging content, and basic keyword research to set yourself on the right path.
- Search engines use those algorithms to crawl the internet and find the most relevant results based on keywords and links.
- By keeping an eye on the above things, you’ll understand your audience behaviour, what type of content to create, how to build backlinks etc.
- You can actually do more harm than good by trying to use the keyword a certain number of times in your text.
- Higher visibility in search results can drive more traffic to your site, ultimately helping you achieve your goals—whether it’s generating leads, selling products, or building an audience.
They’ve done a great job of identifying what people might be searching for when they are feeling uncomfortable or distressed about something in their personal lives. And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app.
The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Well, staying in the loop with industry trends is a breeze when you’re connected with agency specialists actively working in the field. There’s nothing worse than pushy salespeople, which is why we don’t employ any. So if you’d like to discuss how SEO can help you with one of our consultants, then please just get in touch for a chat. There are lots of useful resources on the web to help learn more about SEO.
Video and visual content optimization for local engagement
An eye-catching meta description CAN boost your organic click-through-rate. And from my own testing, I’ve found that a higher CTR usually results in higher rankings. Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag. (So if you hire a content writer that claims to write content “with optimized keyword density”, run the other way). In fact, Google has gone on the record to say that they don’t pay attention to keyword density. Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”.